Best Retargeting Strategies Using Performance Marketing Software
Best Retargeting Strategies Using Performance Marketing Software
Blog Article
Server-Side Tracking vs. Pixel Tracking - Which is Better?
A variety of ecommerce companies are turning to server-side tracking as a means to enhance their information collection procedures. While it requires extra technical knowledge than routine GTM and might present added prices, it can bring about better precision and even more reputable information
Pixel monitoring makes use of a piece of code to register conversions on your site. It's simple to establish and much less vulnerable to advertisement blockers.
1. More accurate data
The standard approach of tracking conversions on an internet site, using pixels, is having difficulty with changing web browser privacy plans. This indicates that the information being sent out to Google Advertisements, Facebook Manager and various other platforms is less accurate than it should be.
Server-side tracking is a much more protected choice that assists to bypass these limitations, as it's filled from your very own domain name and dealt with as first-party code, suggesting it's much less most likely to be influenced by advertisement blockers or various other protection measures. This provides more accurate data and a more complete picture of user journeys across networks.
In addition, this type of tracking allows businesses to track conversions beyond the website, such as phone calls and in-store visits, which can be difficult for pixel-based monitoring. This adaptability offers marketers more ownership over the information they send out, and makes it less complicated to follow numerous information legislations. It's likewise a great deal less susceptible to fraud, as it's harder for illegal stars to adjust the system by changing the postback URL.
2. Better control over data.
Server-side monitoring permits organizations to accumulate and enhance data before sending it to third-party analytics/advertising platforms. This boosts information efficiency and accuracy, which can help marketers make even more enlightened advertising decisions.
Traditional pixel tracking relies upon JavaScript tracking codes that are positioned in web site visitors' web browsers. These tracking codes are frequently blocked by ad blockers, which can cause information collection disruptions and incorrect results. Server-side monitoring allows companies to bypass these limitations and provide exact, constant data that is much less at risk to disturbance.
This type of monitoring additionally enables businesses to track conversions that occur outside of the website, like phone calls and in-store acquisitions. This is necessary considering that new personal privacy plans such as Apple's Intelligent Tracking Avoidance (ITP) restrict the life span of cookie-based tracking pixels to 7 days. This is a vital reason S2S is more trusted for services seeking to adjust to these modifications.
3. Less vulnerable to scams
Server-side tracking makes it possible for companies to manipulate information payloads before it gets to third party endpoints, boosting safety and privacy. This is specifically essential as different internet browsers and platforms significantly alter how they take care of cookies. For instance, in iOS 14, Safari will just deliver first-party cookie information and will not permit pixel-based tracking. Making use of server-side tracking, you can bypass these limitations and remain to track conversions that happened beyond your site.
On top of that, server-side tracking enables you to catch user information directly by yourself servers. This gets rid of dependence on 3rd parties, which can be prone Shopify marketing automation to violations and privacy offenses.
A server-side tracking system is a collection of instructions that informs your site's web server what events to videotape. This data is after that sent to analytics devices like Google Analytics and Facebook Business. It's additionally used to activate event-based ads, such as retargeting. On the other hand, pixel tracking is an alternate method that utilizes a tiny piece of code on your page to collect information from users.
4. Much easier to implement
Server-side monitoring is an information collection process that takes place on the website's very own web server, bypassing web internet browser limitations. This indicates that information gathered by the website/app is first sent out to the server where it's processed and afterwards forwarded to analytics devices like Google Analytics or Facebook Pixel.
The advantage of this method is that it lowers the scope of information monitoring and provides companies more control over transmission, making it typically extra reliable. Because of this, it's much less prone to information obstacles caused by points like a busted connection or an energetic advertisement blocker being installed.
With OWOX BI's Server-Side Tracking, your organization can collect real-time conversion data similarly that you would with pixels or a cookie, but this is after that passed straight to your marketing and advertising tools on the web server. This permits you to have more precise information and helps guarantee conformity with personal privacy regulations such as GDPR. Furthermore, it additionally stays clear of the tracking restrictions enforced by internet browsers and ad blockers.